Print-on-Demand for Artists: 6 Strategies to Make Money from Your Art
Being an artist is fantastic because everything you produce is inherently one-of-a-kind. Independent artists have an edge when selling their work online just because of this feature. Read more about artist print on demand by visiting our website and if you have any questions related to this topic, connect with us.
However, if you only sell original artwork, you could have trouble finding customers who would pay you what you’re worth, and your opportunity to grow will be constrained. How, therefore, can you make your creativity into a successful company that brings in passive income?
The secret to making money off of your artwork is to first investigate the realm of print-on-demand for artists, where you can use your work on items that appeal to your target market and generate endless revenue.
1. Select items that best complement your artwork.
Custom clothing and items continue to thrive, while wall art sales are significantly boosted by interior design. However, you are not need to confine yourself to these categories. Given the abundance of distinctive goods, it’s important to think about if your artwork works well in mediums other than posters, canvases, and framed prints.
2. Look up keywords and make art based on them.
How can you differentiate yourself from the numerous artists that sell their work online? One of the best ways to be recognized is through search engine optimization, or SEO. SEO is a collection of methods and resources that help you appear high in search results.
For instance, products for sale with pertinent names and descriptions will display first in marketplaces like Etsy, while SEO-optimized websites rank better in search engine result pages like Google. To put it another way, effective SEO techniques guarantee that your target market sees your offerings.
Using the appropriate keywords is a crucial part of SEO. You have a better chance of drawing in buyers if your items appear when they search for a specific term. To determine which art trends and themes are in high demand right now, it’s a good idea to start by researching keyword popularity.
You may investigate a variety of keywords and generate trendy ideas for your print-on-demand online business by using free keyword research tools like Ahrefs or Google Trends. To ensure that your artwork stands out, incorporate your own distinctive spin after identifying some common keywords.
3. Use your art prints to create collections.
Making collections is one strategy to get people to purchase more of your print-on-demand goods. To help individuals renovate their homes or offices with a unified theme, for instance, make a collection of home décor items with the same design.
To allow your clients to stylishly display your artwork, you may design a line of streetwear, athletics, or beachwear. One of the best ways to build notoriety and brand awareness is to have people wear your artwork in public.
Collections can also be introduced in conjunction with particular holidays. Make a collection of artwork with seasonal themes for Halloween, Valentine’s Day, or other holidays. Many people who are wanting to spend money on gifts for their loved ones congregate over the holidays.
Or make thematic collections, such as items for minimalists, foodies, authors, new mothers, nature enthusiasts, and pet owners. Maintaining your own style is a smart idea, but you shouldn’t be scared to try new things. Go for it as long as you’re keeping loyal to your heart and enjoying the creative process.
4. Try out different items on your web store.
In addition to selecting items that best complement your artwork, don’t be scared to try out new items for your print-on-demand business. Get inspired by looking at Printful’s most recent offerings.
The ability to test an infinite number of designs and products for free without having to invest in inventory is one of the best aspects about the print-on-demand business model. Therefore, just take a product out of your store and try a another one if you see that it isn’t selling.
Try a variety of items using your artwork to evaluate which your consumers like the most. Perhaps you draw drawings or doodles that would look fantastic on our can-shaped glass. Or perhaps you design patterns and abstract art that would look great on these unisex mesh shorts or this recycled string bikini with an all-over print.
5. Pay attention to profit margins.
You must appropriately price your art to represent the time, effort, and resources that went into it if you want to make a livelihood from it. Is it profitable to print on demand? Yes, provided that you establish a healthy profit margin.
Calculate how to reach the profit margin that will enable you to transform your hobby into a successful business. Making a detailed image for days and then selling it for $10 would be illogical. Take, for instance, Nadia the Artist. Her original paintings fetch hundreds of dollars, but her prints retail for around $20.
6. Use a variety of platforms for your merchandise.
You will optimize your reach and boost your earnings sooner if you begin selling on various platforms. You may reach a wider audience by listing your items on many platforms, which also enables you to reroute clients in the event that one of them goes down.
You may sell your items on two different kinds of platforms: online marketplaces, where you can sell to an existing audience, and e-commerce platforms, where you can create your own online store. Let’s review each of their advantages.
You may create your own standalone website with e-commerce platforms like Shopify or Squarespace, which offers you more customization options, less limitations on the items you can sell, and more free tools and services. For artists who want to establish their own brand or store, e-commerce platforms are perfect.
Conversely, an online marketplace like as Etsy or Amazon already has a consumer base, whereas you will have to rely on your own marketing efforts to draw in new customers. Because of this, internet marketplaces are a great location to start selling your artwork, particularly if you’re a small business trying to grow.